A designer who builds

Design that moves your business.

I design your brand, then build what it runs on: the site, the store, the emails, the decks. For founders and the firms that back them.

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Now booking new projects

Clients and teams

  • PeakSpan Capital
  • Hyperbound
  • ResetRx
  • GreenLite Technologies
  • Dispatch
  • Merit
  • GLIDR
  • Hightail
Selected Work

Work that
shipped.

Client engagements and in-house design roles, seed stage to enterprise.

Built and running

Systems I designed, built, and still run.

  • This site

    Designed and built by me on Astro and Cloudflare, with an intake form that feeds a lead database.

  • A deck system

    Thirty-five locked layouts and a generator that turns a growth-equity firm’s outlines into first-draft decks.

  • A Shopify store and its email program

    Thirty-eight custom theme sections and the lifecycle email behind them, for a longevity membership brand.

  • Studio invoicing

    Designed in Figma and assembled each month by an AI agent from my hours log. I review and send.

What I Do

I design it.
Then I build it.

  • Brand Identity

    Logos, visual systems and guidelines that look as sharp as your business, carried through to every surface they touch.

    • Logo & identity
    • Visual system
    • Brand guidelines

  • Websites & Stores

    Marketing sites and Shopify stores I design and launch on your domain, with the lifecycle email behind them. No developer in the middle.

    • Webflow & Astro
    • Shopify
    • Klaviyo email

  • Decks & Investor Materials

    Pitch decks, one-pagers and deck systems your team can build from without me. Design that earns the second meeting.

    • Pitch decks
    • Deck systems
    • Data viz

  • Product Design

    UX research, flows and high-fidelity UI for software products, handed to your engineers as a documented system.

    • UX research
    • UI design
    • Design systems
The Process

Simple, clear,
collaborative.

Most design engagements fail because of process gaps, not design gaps. Here's how every Studio Nate project runs — from first call to launch.

  1. 01

    Discover

    I start with a deep-dive into your business, goals, audience, and competitive landscape. No guessing — real research.

  2. 02

    Define

    From the discovery, you and I agree on a clear direction, deliverables, and timeline before a single pixel is placed.

  3. 03

    Design

    Iterative rounds of design with structured feedback loops. You stay in the loop — no black-box reveals at the end.

  4. 04

    Launch

    Brand work goes live on your site, store and email. Product work lands with your engineers as a documented system, with a recorded walkthrough.

Investment

Flexible
engagements.

No bloated agency retainers. No mystery scopes. Just clear, honest pricing for the work you actually need.

Sprint

One-week intensive
from $4,800

Tackle a specific design challenge fast. Perfect for pitch decks, landing pages, or a brand refresh.

  • Brand refresh or new identity
  • Pitch deck or presentation
  • Landing page, designed and built
  • Dedicated Slack channel
  • Final files + walkthrough video
Book a Sprint
Most popular

Retainer

Ongoing design partner
from $10,000 / mo

A monthly block of my hours across brand, product and marketing. One designer who already knows your business, without the full-time hire.

  • Up to 40 hours a month, overage at one flat rate
  • Brand, product and marketing in one seat
  • Scope agreed in writing up front
  • Weekly working session
  • Async video reviews
  • Month to month
Start a Retainer

Project

Full engagement
Let's talk

Scoped end-to-end: from a new brand and the site it runs on to a full product redesign.

  • Full discovery & strategy
  • Complete brand or product build
  • Stakeholder presentations
  • Site, store and email built by me, not handed off
  • Optional ongoing support
Discuss your project

All projects start with a free 30-minute discovery call. Book yours →

About Nathan Winkel

Strategy, craft,
and the build.

I'm Nate, a designer who builds. Twenty years designing brands and products for startups and the firms that back them, and now I also build and run what I design: websites, stores, email programs, deck systems. Nothing gets lost between the design file and the thing your customers touch.

I take on a few clients at a time: growth-stage software companies, the growth-equity firms that back them, and founders who need to move fast without the quality slipping.

Strategy that earns the room's trust. Craft that makes people look twice. And now the build to match, from one person who owns the result.

  • 20 years designing
  • VC & growth-equity firms
  • B2B SaaS
  • New York, NY
Start a project →

Start a Project

Brand, site, store or deck.
Let's scope it.

I take on a small number of projects at a time so each one gets my full attention. Every engagement starts with a free 30-minute call, and I reply within one business day.

Start a project →

No commitment. Just a 30-minute call.