GLIDR

GLIDR (by LaunchPad Central) is a platform for enterprise innovation portfolio management. Teams use it to track how their business model evolves and to make data-driven decisions in the search for product-market fit. At the enterprise level, the platform rolls team activity into dashboards that line startup metrics up against business KPIs.

As Director of Design, I built and led a team of three designers and grounded the work in ethnographic research and usability testing. I created the GLIDR brand identity and marketing materials, designed the GLIDR Teams product, and set up the design system that kept the platform consistent. A rebuilt onboarding flow raised satisfaction by 18% and paid conversions by 5%.