PeakSpan Capital
Overview
PeakSpan Capital is a growth-equity firm that backs B2B software scale-ups. I work inside their brand rather than owning it, and carry it everywhere the firm shows up: decks, events, the website and now a podcast.
The work since July 2024 spans more than fifty decks, artwork for over fifteen Master Classes and two Year in Review microsites. In 2026 I named and designed On Our Way, PeakSpan’s new podcast, and built its guest page. I also built a deck system: rules, layouts and scripts that turn a written outline into an on-brand first draft, which I then finish by hand.
On Our Way
PeakSpan’s podcast with Sanket Merchant, on how the next generation of B2B software founders will build and scale. I named it, designed the cover art and identity, and built the guest page and the intake behind it.
Year in Review
Year-end microsites for PeakSpan’s community. I designed and built the 2024 edition, then designed 2025 in the new brand, with launch artwork for email and LinkedIn.
Master Class
PeakSpan’s class series for scale-up founders and executives. I designed the lockup and visual system, then the decks, social posts and email artwork for each class.
Resources
The ScaleUp Resources section of peakspancapital.com: I designed the tabs, cards, filters and article page, and keep the artwork across the library current.
Deck system
Rules, 35 locked layouts and a set of scripts, packaged as a skill. The team writes an outline, a person approves the slide plan, a validator blocks anything off-brand, and I do the final design pass.
