Merit
Overview
Merit built a digital credentialing platform on verified identity. Government agencies, companies and other organizations used it to issue, manage and verify credentials, and the people who earned them kept each one as a “merit” they could share from their phone.
As VP of Design, I led a team of three designers serving Go-to-Market, Product and Engineering. My work covered the design system, the web app (the org portal), the mobile app, decks, marketing and sales deliverables, and branding. I also created the Design Toolkit: a self-service asset library the company pulled from across workstreams, and the system my team used to manage the entire asset library.
Design system
Components for the web and mobile apps, each with a one-line note on when to use it.
Web app
The org portal, where organizations issue and manage credentials, and the Merit Check-in dashboard.
Mobile app
Where people receive their merits, check in, and share or verify credentials with a QR code.
Design Toolkit
The self-service asset library I created for the company: brand logos, deck graphics, icons, photography, product screens and more.
Marketing site
The homepage and pages for audiences from armed forces and veterans to public health.
Decks
The Merit deck template: photo covers for each market, then the slides that explain verified identity, credentials and rollout.
