Hyperbound
Overview
Hyperbound makes AI sales roleplay and coaching software. Reps rehearse against lifelike AI buyers, and every real call is scored and coached.
Since May 2026 I have been their fractional design partner. The brand was already theirs; my work is the systems that carry it. That means the type scale, spacing and layouts behind the marketing site, a deck system with written rules and an engine that builds from them, product illustrations, and the landing page for their Kota campaign.
Website design system
Hyperbound’s brand came with its typefaces and its lime. I built the marketing site’s system around them: a Major Third type scale with 14 styles, a spacing ladder, containers that set each section’s mood, twelve halftone patterns for heroes and backgrounds, and a library of 22 page layouts, handed to their web team as a build spec.
Deck system
Hyperbound’s fonts and colors, with my rules for using them: where lime goes and how often, which backgrounds follow which, and type roles with minimum sizes, plus 24 templates built on those rules. With Claude, I built an engine that turns an outline into a first-draft deck and runs 26 checks before anyone opens it. Version 1.1 went to Hyperbound in September 2026.
Product illustrations
The product loop for the marketing site, drawn from the real interface: a practice call with an AI buyer, the transcript, a score against the team’s playbook, the coaching that follows, and back to practice.
Kota campaign page
A landing page for Hyperbound’s superhero campaign, starring Kota. The character and campaign are Hyperbound’s. I wrote the brief, drew the wireframes, set the comic lettering and texture system, and designed the page. Hyperbound’s team built it and launched it in September 2026.
