GLIDR

GLIDR (by LaunchPad Central) is a platform for enterprise innovation portfolio management — enabling teams to track and analyze the evolution of their business model and make data-driven decisions in the search for product-market fit. At the enterprise level, the platform rolls team activity into dashboard views that rationalize startup metrics with business KPIs.

As Director of Design, I built and led a team of three designers, championing user-centered design through ethnographic research and usability testing. I developed the GLIDR brand identity and marketing materials, designed the GLIDR Teams product, and established a Design System for improved consistency across the platform. A revamped onboarding flow increased satisfaction by 18% and paid conversions by 5%.